DynaComware Sponsoring Creativity Inspirations of Brand Future with LongXi NOVA
The 2016 LongXi NOVA, the major creativity award for the youth in the Chinese-speaking advertising world, was held in the School of Continuing Education of Chinese Culture University between June 24th and 27th. LongXi NOVA is a competition for the Chinese-speaking advertising world and is known as the Oscars of advertising. Participants are restricted to professionals in the advertising, media, public relations, and design industry who are under 30 years old. Each year, the event attracts bold and creative proposals.
DyncComware actively responded to this year’s event and provided brand stories as materials for participants. The theme for this year’s competition encourages participants to come up with creative ideas five years into the future of the sponsoring company. The jury is made up of several experienced creative directors from the Chinese-speaking advertising world. The jury members were responsible for guiding the young advertising professionals to put their ideas into practice. There were sixteen groups of contestants, eight of which were selected to put together proposals for DynaFont and to present unlimited ideas for the future of DynaComware.
DynaComware, the next media brand!?
Winner of third place is Yeh Hsuan Yi and Liu Shan Tsun from Dentsu Taiwan. The team extended from the brand story of DynaComware and proposed the “Beautiful Word Project,” centered around the concept that “characters makes the world a better place.” The team suggests that we “change the society through characters.” The “Beautiful Character Project” proposes a plan to sell fonts with monthly charges, encouraging people to say nice things to became the power to resolve problems concerning the environment, education, and cyberbullying.
For instance, the project suggests using “Minus Word” to decrease the amount of words in disposable documents; saved fees can be donated to charity. In addition, “Word Donation” solves the problem of scarce resources in remote areas, while books are gifted to the areas. “Word Exchange” reduces the damage caused by cyberbullying. Backstage operations will determine the amount of “Beautiful Words;” the higher the amount of beautiful words, the higher the applied discount on the following monthly fee. However, if damaging words are used, not only will the fee for the following month increase, the words will also be automatically replaced with cute funny fonts, lowering the harm caused by words. DynaComware contributes to making the society a better place.
Complimentary Body-Sculpting outfit with each font purchase
Beautifying characters and users’ appearances at the same time
The winners of the top three prizes will face competition with top competitors from East China, Hong Kong, North China, southwest China, and South China at the end of 2016 for the top prize. The participants will gather together to come up with ideas to resolve problems with creativity.